Robert Cialdini Net Worth

What is Robert Cialdini’s Net Worth?

Net Worth$12 Million
Born September 22, 1978
Age42 Years Old
BirthplaceUnited State of America
Source of WealthEntrepreneur, Blogger, Author
Last Updated2021

Robert Cialdini is an American psychologist, author, professor, and keynote speaker. He has made an estimated net worth of $12 Million. He is recognized as “The Godfather of Influence”. He is best known for his marketing & persuasion book “Influence: The Psychology of Persuasion”. 

He is the Regents’ professor of psychology and marketing at Arizona State University. He was also a visiting professor at the University of California at Santa Cruz and Stanford University.

He is a founder, President, and CEO of “Influence At Work” (IAW). 


Don’t Kill your time tapping someone else’s worth…UNTIL… 


Take some… ACTION… by grabbing some valuable lessons from the Robert Cialdini Success Story…!

Does It make any sense to you?

If Yes, 

You would love to know 

The Secret …

How did he make $12 Million?

What is the main source of his income? 


How does he spend it?

Let’s Dive in …!

Early Life

Robert Cialdini’s real name is Robert Beno Cialdini. He was born on April 27, 1945, in Milwaukee, Wisconsin, United States. 

In June 1967, he received his Bachelor of Science degree from the University of Wisconsin – Milwaukee. Then he attended the University of North Carolina and earned a Ph.D. in Social Psychology, in June 1970.

In 1971, he received his Postdoctoral training from Columbia University. He also holds honorary doctoral degrees from other universities such as the University of Social Sciences and Humanities in Wroclaw, Poland, Georgetown University, and the University of Basil in Switzerland. 

He also holds visiting scholar appointments at the University of Carolina, Ohio State University, the Graduate School of Business of Stanford University, and the Annenberg School of Communications.


He began his career as an assistant professor in, department of psychology at Arizona State University, in 1971. He has been a visiting professor at several universities and colleges.

Currently, he is the Regents’ Professor Emeritus of Psychology and Marketing, Department of Psychology at Arizona State University.

In 1984, he released his first book on persuasion and marketing called “Influence: The Psychology of Persuasion”. He went through a three-year undercover training at a fund-raising organization, telemarketing and used car dealership, to watch and observe the real-life situation of persuasion. 

This book has sold more than three million copies worldwide and was published in 30 languages. It got listed in the New York Times Best Seller list and was listed as “75 smartest business books” by Fortune. 

He has authored several books including, Pre-Suasion, The Small Big: Small Changes That Spark a Big Influence, and Yes! 50 Scientifically Proven Ways to be Persuasive.

He is the founder and CEO of Influence at Work. Some of his major clients are Microsoft, Google, Cisco System, Coca-Cola, KPMG, Ericsson, Nationwide Insurance, Harvard University, the United States Department of Justice, Ogily, London School of Economics, and many more…

How Does Robert Cialdini Make His Money?

These are the major sources of income through which he has accumulated a net worth of $12 million.

  • Earnings as a professor
  • Author
  • Training
  • Speaker
  • Online Course & Coaching

Robert Cialdini Social Media Profile

Robert Cialdini Books

  • Influence: The Psychology of Persuasion 
  • Influence: Science and practice
  • Yes! 50 Scientifically Proven Ways to be Persuasive
  • The Small BIG: Small changes that spark a big influence
  • Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini Quotes

 “People will do business with people they know, like, and trust based on your knowledge, your creativity, and your credibility.”

Robert B. Cialdini

“There is an obligation to give, an obligation to receive, and an obligation to repay.”

Robert B. Cialdini

“The way to love anything is to realise that it might be lost.”

Robert B. Cialdini

6 Lessons From Robert Cialdini’s book “Influence”

  • Reciprocity
  • Commitment & Consistency
  • Consensus
  • Liking
  • Scarcity
  • Authority


Robert Cialdini is a Psychologist, professor, author, and speaker. He is best known for his marketing and persuasion book “Influence”. He is regarded as the “Godfather of Persuasion”.

I hope Cialdini’s success story has inspired you to take some action. Every aspiring entrepreneur must read his book.

Also as per the recent updates, the net worth of Robert Cialdini is $12 million…!



Here are a few of the questions that are frequently asked about Robert B. Cialdini, such as Wikipedia, marriage, biography, worth and more…

What is the Robert Cialdini age?

He was born on April 27, 1945. He is 76 years old.

Where does Robert Cialdini live?

He lives in Arizona, USA, with his wife and child. 

Who is Robert Cialdini’s Wife?

He is married to Bobette Gorden. They have a child named Christopher Cialdini.

What is Robert Cialdini Blog?

His company name is “Influence At Work”. And he has a blog with the same name.

What are the 6 principles of Persuasion?

The six of Persuasion also mentioned in his book are reciprocity, authority, scarcity, liking, commitment and consistency, and consensus.

P.S: I came up with this article with a clear motive to have an impact on your life, especially on all aspiring authors, speakers, and entrepreneurs. To change your life.

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