10 Best Marketing Books For Small Business 2023

Which are the best books to read for Small Businesses?

Marketing is a critical component of any business, regardless of its size…!

However, small business owners often face unique challenges when it comes to marketing. 

They typically have limited resources, smaller budgets, and fewer personnel to execute marketing strategies. 

To overcome these challenges, small business owners need to be strategic in their approach to marketing and use the most effective techniques and tools available. One way to do this is by reading marketing books that provide practical insights, tips, and strategies for success. 

In this article, You will find the 10 best marketing books for small business owners that offer valuable knowledge and actionable advice to improve their marketing efforts and grow their businesses.

List of Top 10 Marketing Books For Small Business

I have made a list of the Top 10 Marketing Books for small business owners to help you in your growth. Keep reading..!

1. Contagious: Why Things Catch On (2013)

“Why do some ideas and products become viral, while others don’t?” This is the question that Jonah Berger tries to answer in his book “Contagious“.

Berger explores the psychology behind why people share content, ideas, and products with others, and how marketers can use those insights to create viral marketing campaigns.

Berger identifies six principles that make content or ideas contagious: social currency, triggers, emotion, public, practical value, and stories. He provides practical examples of how these principles have been used by successful brands to create viral campaigns.

Get the book here: Contagious

2. Purple Cow (2003)

In “Purple Cow“, marketing guru Seth Godin challenges businesses to stand out and be remarkable. He argues that in today’s competitive market, being good is not enough. 

Companies need to be exceptional, unique, and remarkable to grab people’s attention and earn their loyalty. Godin uses the metaphor of a purple cow to illustrate his point. 

A purple cow is something that is so unusual and remarkable that people can’t help but talk about it. In the same way, businesses need to create products or services that are remarkable, unique, and worth talking about.

Get the book here: Purple Cow

3. The 22 Immutable Laws of Marketing (1993)

The 22 Immutable Laws of Marketing” is a classic book that outlines the fundamental principles of marketing that can be applied to any business, large or small. 

Al Ries and Jack Trout, two marketing experts, provide 22 laws that explain how to create a successful marketing strategy, position a product or service effectively, and differentiate a business from its competitors.

Get the book here: The 22 Immutable Laws of Marketing

4. Influence: The Psychology of Persuasion (1984)

In “Influence,” Robert Cialdini explores the psychology of why people say “yes” and provides practical insights on how to influence and persuade others effectively. 

Cialdini identifies six principles of persuasion, including reciprocity, social proof, authority, consistency, liking, and scarcity. He explains how each of these principles can be used in marketing and sales to increase conversions and build lasting customer relationships. 

The book is based on years of research and includes fascinating examples and anecdotes that illustrate the power of persuasion in our daily lives.

Get the book here: Influence

5.  Growth Hacker Marketing (2014)

Growth Hacker Marketing” is a book written by Ryan Holiday, a renowned marketer and author. 

The book challenges traditional marketing approaches and introduces the concept of growth hacking – a marketing strategy that prioritizes rapid experimentation, data analysis, and innovative thinking to achieve growth goals. 

The author draws upon his experience working with startups and established businesses to provide practical insights and actionable tips for implementing growth hacking strategies.

Get the book here: Growth Hacker Marketing

6. The Ultimate Guide To Google Ads (2018)

The Ultimate Guide To Google Ads”, written by Perry Marshall, Mike Rhodes, and Bryan Todd, is a comprehensive guide to using Google Ads to drive traffic, generate leads, and increase sales. 

Google Ads, formerly known as Google AdWords, is one of the most popular and effective digital advertising platforms available, but it can also be complex and overwhelming, especially for small business owners with limited time and resources.

This book is designed to provide a step-by-step approach to mastering Google Ads, regardless of your level of expertise.

Get the book here: The Ultimate Guide To Google Ads

7. Traction (2014)

Traction: How Any Startup Can Achieve Explosive Customer Growthby Gabriel Weinberg and Justin Mares provides a framework for startups and small businesses to achieve sustainable and scalable growth. 

It is based on the author’s experience of working with numerous startups and analyzing the growth strategies of successful companies such as Airbnb, Dropbox, and Instagram.

The authors introduce the concept of the “Bullseye Framework,” which involves identifying the most effective channels for acquiring customers based on three stages: “unaware,” “problem aware,” and “solution aware.”

Get the book here: Traction

8. Marketing Made Simple (2021)

In “Marketing Made Simple,” Donald Miller provides a step-by-step framework for creating a clear and effective marketing strategy that connects with customers and drives sales. 

The book is written in a concise and easy-to-follow style, making it accessible for small business owners, entrepreneurs, and marketing professionals alike.

The book is divided into three sections. Miller also provides insights on how to optimize your strategy based on customer feedback and market trends.

Get the book here: Marketing Made Simple

9. They Ask You Answer (2016)

 In “They Ask You Answer,” Marcus Sheridan emphasizes the importance of content marketing and how it can revolutionize the way businesses interact with their customers. 

The book’s main message is that businesses should focus on addressing the questions and concerns of their customers through their content marketing strategy. By doing so, they can build trust, establish themselves as thought leaders, and ultimately increase sales.

Sheridan provides practical advice on how to create a customer-centric content marketing strategy that focuses on educating and informing, rather than promoting products or services.

Get the book here: They Ask You Answer

10. The Ultimate Small Business Marketing Book (2019)

The Ultimate Small Business Marketing Book” by Dee Blick is a comprehensive guide to marketing for small business owners. The book provides practical advice, tips, and strategies for creating effective marketing campaigns on a limited budget.

Blick begins the book by discussing the importance of understanding your target audience and creating a strong brand identity. 

She then covers a variety of marketing techniques, including email marketing, social media, content marketing, search engine optimization, and offline marketing.

Get the book here: The Ultimate Small Business Marketing Book


These 10 marketing books are highly recommended for small business owners who want to improve their marketing skills and grow their businesses. 

Each of these books provides a unique perspective on marketing, from developing and testing new business ideas to creating compelling messaging, handling customer complaints, and scaling a business. 

By reading and applying the principles outlined in these books, small business owners can gain a competitive edge and achieve greater success in their industries.



Why are these books recommended for small businesses?

These books provide practical insights and strategies that can be implemented by business owners with limited resources and budgets. 

What topics are covered in these books?

These books cover a range of topics related to marketing, including branding, customer acquisition and retention, sales, social media, storytelling, and business growth strategies.

Can these books be useful for businesses in different industries?

Yes, these books can be useful for businesses in different industries.

Are these books suitable for beginners in marketing?

Yes, these books are suitable for beginners in marketing.

Can these books help businesses on a tight budget?

Yes, these books can be particularly helpful for businesses on a tight budget as they offer practical and cost-effective strategies for marketing and growing a business.

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