10 Best Books on Starting a Photography Business 2023

Which are the best books on starting a Photography Business?

Starting a photography business is an exciting venture, but it can be overwhelming…

…if you don’t have the right resources.

Thankfully, there are plenty of books available that can provide you with the knowledge and guidance you need to succeed. 

In this article, I will introduce you to the top 10 books on starting a photography business.

Whether you’re just getting started or looking to grow your business, these books offer invaluable advice and insights that can help you achieve your goals. 

From marketing and branding to pricing and client relationships, these books cover everything you need to know to build a successful photography business.

List of 10 Best Books on Starting a Photography Business

I have made a list of books that you can read. So, grab a cup of coffee and get ready to dive into the world of photography business books!

1. Fast Track Photographer (2007)

Fast Track Photographer” is a book by Dane Sanders. It is a comprehensive guide for photographers who want to take their careers to the next level. The book covers topics such as branding, marketing, sales, and customer service. 

The book is divided into four sections: “Dream”, “Focus”, “Action”, and “Thrive”. Sanders uses his experience as a photographer and business coach to offer practical advice and tips for building a successful photography business.

Get the book here: Fast Track Photographer

2. Photographer’s Market Guide to Building Your Photography Business (2010)

Photographer’s Market Guide to Building Your Photography Business” is a comprehensive guide to starting and growing a successful photography business. 

Written by veteran photographer and business coach Vik Orenstein, this book offers practical advice and strategies for marketing, branding, and pricing your photography services.

Get the book here: Photographer’s Market Guide to Building Your Photography Business

3. Photographer’s Guide for Marketing and Self-Promotion (2017) 

In “Photographer’s Guide for Marketing and Self-Promotion, Maria Piscopo, a veteran photographer’s rep, transforms theory into practical. 

She gives easy-to-understand guidance on developing a marketing strategy that includes self-promotion, advertising, direct marketing, public relations, and the Internet. 

This book includes the most recent coverage of social media and website development, as well as 37 interviews with top photographers.

Get the book here: Photographer’s Guide for Marketing and Self-Promotion

4. Legal Handbook for Photographers (2012)

Legal Handbook for Photographers” by Bert P Krages begins with the fundamental rules that regulate photography. 

This legal guide assists photographers in understanding the fundamental issues of access and privacy, covering topics such as shooting photos on private land, consent, and photographing public groups. 

The legalities of photographing currency, stamps, securities, trademarks, seals, and insignia; military and nuclear installations; copyrighted objects; children; and animals are among the topics covered. 

Get the book here: Legal Handbook for Photographers

5. Best Business Practices for Photographers (2017)

Best Business Practices for Photographers” by John Harrington is an essential guide for photographers who want to turn their passion for photography into a successful business. 

This book covers all the aspects of running a photography business, from the legal and financial aspects to marketing and pricing strategies. Harrington, an experienced photographer, and educator, shares his insights and expertise in this comprehensive guide.

The book is divided into six sections, each covering a specific topic.

Get the book here: Best Business Practices for Photographers

6. The Moment it Clicks: Photography Secrets from One of the World’s Top Shooters (2008)

In “The Moment it Clicks,” world-renowned photographer Joe McNally shares his unique perspective on photography and offers readers a glimpse into his creative process. 

This book is a collection of McNally’s most iconic images, accompanied by behind-the-scenes stories and insights that reveal how he captured each shot. 

McNally draws on his extensive experience as a photojournalist and commercial photographer to offer readers a wealth of practical advice and techniques for creating compelling images.

Get the book here: The Moment It Clicks

7. The Photographer’s MBA (2012)

The Photographer’s MBA” by Sal Cincotta will be a valuable resource in navigating the often perplexing and stressful worlds of business, marketing, pricing, and contracts. 

Cincotta, who owns a successful portrait, senior, and wedding photography business, guides you through “the other 90%” of a photographer’s job. 

This thorough guidebook covers everything from branding and marketing to pricing and sales to help photographers start and develop their companies.

Get the book here: The Photographer’s MBA

8.  Start Your Own Photography Business (2019)

Start Your Own Photography Business” by Charlene Davis is a comprehensive guide for anyone interested in starting a photography business. 

The book begins by explaining the basics of starting a photography business, including creating a business plan, choosing a niche, and building a portfolio. It then delves into more advanced topics like branding, marketing, and pricing your work. 

It real-world examples and case studies to illustrate key concepts and strategies.

Get the book here: Start Your Own Photography Business

9. The Art and Business of Photography (2011)

The Art and Business of Photographyis a guide to the aesthetic and business abilities that are the foundation of a photography career. It offers an honest approach to the photographic profession. 

Susan Carr, a professional photographer, and past ASMP president, explains the reality of the photography industry, as well as the challenges of expressing creativity and producing quality images. 

This unique guide covers topics such as how to manage to be an artist and a businessperson, the fundamentals of copyright, pricing abilities, how to find future opportunities, and the value of craft and originality.

Get the book here: The Art and Business of Photography 

10. Photography Business Secrets (2013)

Written by photographer and business coach Lara White, “Photography Business Secrets“ covers a wide range of topics related to the photography industry, including pricing, sales, marketing, branding, and client relationships.

What sets this book apart from other photography business books is its practical approach. 

The author shares her own experiences and insights, as well as those of other successful photographers and business owners, to provide actionable advice that readers can implement in their businesses.

Get the book here: Photography Business Secrets


A photography business can be an exciting as well as rewarding venture, however,  it can also be a challenging and competitive industry to break into. 

Fortunately, there are many great resources available in the form of books that can provide valuable insight and guidance for aspiring photographers looking to establish a successful business. 

The ten books highlighted in this article offer a range of perspectives and expertise on various aspects of running a photography business, from developing a brand and marketing strategy to pricing services and managing finances.



What kind of camera and equipment do I need to start a photography business?

The type of camera and equipment you need will depend on the type of photography you plan to specialize in.

How do I set my prices?

Setting your prices can be a complex process. Books like “Best Business Practices for Photographers” offer valuable insights and strategies for pricing your services.

How can I market my photography business?

Marketing your photography business involves building a strong brand, creating a website, and using social media to promote your work. 

How can I build strong client relationships?

Building strong client relationships is essential for the success of any photography business. Books like “Photography Business Secrets” offer practical advice on how to build trust, manage expectations, and communicate effectively with your clients.

How can I manage my finances and taxes?

Books like “Profitable Photography” provide valuable insights into managing expenses, tracking income, and understanding tax laws.

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